In a bid to shore up its membership drive and make the party more attractive to the younger generation, the chairman of the Peoples Democratic Party (e-Membership Registration Committee) Chief Raymond Dokpesi, weekend said that the party was undergoing an all-inclusive process of rebranding itself in order to conform with global best practices in political participation.
Dokpesi, who spoke during the official flag off of the e-registration exercise in Etsako East local government area of Edo State, on Friday, explained that while not drifting from the ideals of the founding fathers, part of the objectives of the project was to return the party to its members, many of whom belonged to the younger generation
atuned with modern ways of doing things.
atuned with modern ways of doing things.
He said, “This is the age of the social media, not even the traditional media. The people that are going to be voters, don’t go and watch television; they don’t listen to the radio; they are just busy on their social media and it is what somebody posts,
true or false, that is what he knows.
true or false, that is what he knows.
“So, you can say on your TV 1,000 and one things; the younger ones don’t have access to it. And if you say you must return the party to these younger ones, you must be in the position to lead
them. And the surest way you can lead them is through the biometric registration to be able to have their contacts and be able to interact with them.”
them. And the surest way you can lead them is through the biometric registration to be able to have their contacts and be able to interact with them.”
Dokpesi also noted that a critical part of the biometric registration was to eliminate the challenge of godfatherism or sponsorship of the party by a few during electioneering campaigns.
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